TV SHOW

ATLANTA, GA

ChefALT

ABOUT THE BRAND

On chefATL, SCAD students and local chefs explore the diversity of Atlanta through its dynamic culinary landscape. The production is a collaboration involving more than 100 students across nine SCAD degree programs and was shot on location at SCAD Film Studios in Midtown Atlanta.

All the bits and pieces

Brand Identity

THE STRAT

We wanted the branding for this show to highlight not only the students, but Atlanta as well. By creatings an easy to read logo, we’re making sure it can be seen anywhere as it’s put up around the city. This isn’t just a show, it’s a way for people to connect through food.

THE TRANSFORMATION

ChefATL now has an identity that has been recognized on many levels. The show’s first seven episodes are on PBS and won multiple awards at SCAD TV Fest. The branding is clean, easy to read and can be applied across many different assets both on screen and in person.

Aishwarya Goyal, Fashion designer for ChefATL

"It’s about conveying a story through colors, fabrics, and designs, much like how we wanted to tell the story of food and culinary artistry through our docuseries."

VISIT THEIR INSTAGRAM

Ready to become the obvious choice?

If you're ready to build a brand that finally reflects the business you've worked so hard to grow, let's chat.

Apply Now